Bring the love back in advertising

Fantastic video made for Microsoft Advertising.

Credits:
Company: Openhere, BELGIUM, Antwerp
Creative Director/ Art Director: Stijn Gansemans
Copywriter/ Creative Director: Stef Selfslagh
Account Superviser: Mathias Delmote
Company: Caviar, BELGIUM, Antwerp
Producer: Lies Muys
D.O.P./ Lighting/ Cameraman: Bert Haemelinck
Company: Microsoft Digital Advertising Solutions, BELGIUM, Antwerp

: Peter Maxmin
Trade Marketing Manager: Geert Desager

Simple IS better. And Luke Sullivan tells you why.

Luke Sullivan, the Author of "Hey Whipple, Squeeze This: A Guide to Creating Great Advertising" was on Mediastash.tv on Vimeo, lecturing for the Miami Ad School.

In this talk he comes with some great points and quotes.
38 min: Luke Sullivan says "Simple is better. Simple is faster. Simple is more memorable."

Neil French:
"For everything you add, you take away the importance of everything else in that frame. It is competing for the readers 2 seconds of attention.

Everything you add, reduces the importance of what is in there.
Everything you take away raises the visibility and importance of what is in the ad."

Amen.

ps. Follow Luke Sullivan on Twitter

Most common web-banner formats in Norway (mest vanlig banner formater i Norge)

After some research, I (believe) I have found the most common webbanner formats in Norway.

Both the ad agency McCann Norge and webproduction company Jucicy agree that these are the 3 most common sizes: - Board: 468x400

- Topbanner: 768x150

- Skyscraper: 180x500 (can have different heights)

Microsoft Advertising Norge say they use mainly

- 300x250

- 234x60

But, they also have: 728x90, 160x600 and 180x150

This is the overview from VG banner formater
Format Pixler (bredde x høyde) Maks kB
Toppboard 768 piksler 150 piksler 50 kB
Nettboard 468 piksler 400 piksler 60 kB
Nettboard3 468 piksler 600 piksler 60 kB
Sideboard 180 piksler 500 piksler 40 kB
Sideboard 180 piksler 650 piksler 45 kB
Smalmidt 468 piksler 100 piksler 30 kB
Midiboard 360 piksler 308 piksler 30 kB
Smartboard 360 piksler 100 piksler 25 kB
Knapp 180 piksler 120 piksler 20 kB
Frimerke 180 piksler 150 piksler 25 kB

Any thougths on this?

(Bannersize image taken from Bannercreator)

Banner annonser er moro...

Så denne banneren på DN i dag som jeg ikke helt skjønte: "Spar penger, Fly Norwegian", etterfulgt av "Alle fordelene med å ikke bruke flybelte". Hæ!?


Så fortsetter bannere rullingen på høyre side, type:
"Dropp fly, bruk våre konferansetelefon løsninger" (Datametrix er en ledende leverandør av IP-baserte løsninger som muliggjør sikker kommunikasjon mellom mennesker via data, tale og video.)

Kanskje ikke helt slik Norwegian så for seg annonseringen..?

La Despensa creating great ads (as always)

The Spanish ad agency La Despensa has a great portfolio to show. And this time its for the matress company Pikolin. A long cathy song about all the noises keeping you up all night. See the video

Microsoft Pitches Software As Money-Saver by spending $150 mill

Good and very uncorporate ads coming from Microsoft. WPP has done a good job with the $150 milions they got for the ads. Well, I guess some of that money is also media spending.. :)
http://www.microsoft.com/business/peopleready/en-us/

FIRST STEPS Awards 2008 winner

Winner of FIRST STEPS Awards 2008 in the advertising category promoting the filmschool ifs. Directed and written by Hanno Olderdissen & Markus Sehr. This film is just too good for not being shared on Youtube! For all credits see http://www.firststeps.de

Beer ad shows the difference between men and women

Wii on Youtube shaking it ut!

Great usage of Youtube to show off the new Wario game on Wii. http://www.youtube.com/experiencewii

Guinness beer ad - and sex still sells...

Video: Guinness øl reklame

USA winners of Cannes Lions 2008

USAToday sum up USAs results of Cannes Lions 2008. See videos and PDFs here: http://www.usatoday.com/

Jobs in Town shows how the Flurry screensaver really works!

German ad agency Scholz & Friends won a bronze in Cyber Lions 2008 for the jobsintown.de screensaver. See how the osX Flurry screensaver really works!

http://www.avocada.de/2008/en/jobsintown/screensaver/

Is this Nissan ad for real!?

Apparently its for Nissan Pathfinder and seems to have won a Cannes Lion. Funny, but eh...

And found some more: "Jeep, Bouncy and fun"

And finally one from Toyota: "I Love Air Conditioning" (any surprise here that this one is from Latin America..?)

5 sites that sell you on the web

The Swedish mag has gathered 5 sites that are good for designers wanting to promote themselves online:
http://capdesign.idg.se/2.990/1.161853

D&AD Awards 2008 winner

the results are in:
http://www.dandad.org/awards08/index.asp

and these are the categories:
Ambient
Art Direction
Book Design
Branding
Broadcast Innovations
Digital Installations
Direct
Environmental Design
Gaming
Graphic Design
Juries I-P
Illustration
Integrated
Magazine & Newspaper Design
Mobile Marketing
Music Videos
Online Advertising
Packaging Design
Photography
Poster Advertising
Press Advertising
Juries P-W
Product Design
Radio
TV & Cinema Advertising
TV & Cinema Crafts
TV & Cinema Graphics
Typography
Viral
Websites
Writing for Advertising
Writing for Design

I particullary like the Yellow pencil winner for Writing for Advertising (TV & Cinema Advertising)
Title: Michael Madsen
Agency: Mother
Client: Orange

Sparebank1 "Vit at vi er der"

One of my favourite ads, and really explaining how I feel right now...

Brandjunkie survey

Brandchannel:

The Brandjunkie survey results: http://www.brandchannel.com/features_effect.asp?pf_id=415

A concentrated dose of the Brandjunkies results http://brandchannel.com/features_effect.asp?pf_id=416

La Despensa ad agency in Madrid are rockin it!

Check out the interview by the two founders, Javier Carrasco and Miguel Olivares. Not only are they really creative, they are really nice guys too!

Truth in Advertising (long version)

zunePhone is the oldschool iPhone

End of the world flash animation (Nike ad)

The guy who made the "End of the World" flash animation (I am LE TIRED! WTF Mate?) got hired by nike to do their site for their Sphere line of clothing...
Check it out:
The Original "end of the world" flash

http://www.endofworld.net/
Nike Website

The rapping 3 kings

The Spanish ad agency, La Despensa have made a really cool website:

http://www.yosoydelosreyesmagos.com/

Its the 3 rapping kings battling out Papa Noel, or Santa Claus if you like.

And the coolest feature is being able to choose a king, upload your face photo, spray a msg on the wall, choose who this rap is dedicated to and get the king to rap to your friend, lover, or whoever needs a rap the holiday season!

Hoho.

History of branding and companies

Brands, brands, brands! Here's a great site that tells you the history of loads of brands.

http://www.historyofbranding.com/
and while this linkhas more articles, etc. on brands: historyofbranding 2

Truth in Advertising

For anyone who has ever had anything to do with advertising, this is extremly funny (cause its true...;). The first (and original) video is by far the best though. Enjoy!


Truth in Advertising 1


Truth in Advertising 2

The Truth In Ad Sales

902 days later and finally a new a.beining.com website

This is a screenshot of a.beining.com version 2. It lasted me 902 days. And around 2000 visits, of which 50% came from Norway, 13% Spain, 7% China (Beining is a city in China apparently), USA, UK ++

Most use XP (53%) and IE 6 (34%). BUT being a portfolio site, loads of Macers have come around too! 37% use osX and 34% Safari. Not bad.. :)

Well, after so long time without any updates (last one was the 1. of June 2006..), I was getting embaressed, SO without any further ado: TATAA! http://a.beining.com all new!

Sex sells obviously

Skol beer from Brazil had this campaign some time back. The copy says (more or less): Left image: "If the person who invented the black censorship block would have had Skol, it wouldn't be like this." Right image: "It would be like this."

More of the same Skol campaign can be seen here:

Generally it seems that the further south you come (from Norway), the "hotter" ads get.

Just look at this ridiCULOus spot from the Spanisch ad agency The Farm for the softdrink KAS. The spot is called "Culo" (behind/ass/ or whatever you wanna call it). A girl runs around in the city, constantly close-up of bottom, she turns around and sess loads of guys following her, she drinks KAS, continues to run. Great concept to display a product! (kind of embarrassing that I was working as a Junior Art Director there at that time.. but trust me. The idea wasnt mine!)

See the spot here: http://www.thefarmcf.com/tv/Kas_Culo.html

But it can also be done in a more subtle and humours way. Just look at how Post-it did it:

DnB Nor reklamefilm: Vi vet ikke hva som skjer

Flott reklamefilm fra Republica. Stilig produksjon, men skjønner liksom ikke helt poenget her. Slagordet er "Vi vet ikke hva som skjer." (se bildet for hele teksten)

Vet liksom ikke helt om jeg har lyst til å velge en bank som sier dette. Ok, å være åpen og ærlig. Men jeg for min del foretrekker nå en bank som vet hva som skjer. Spesielt feks. når du skal investere penger!

"Jeg skulle gjerne investert endel penger i noe fond jeg. Hvordan er fremtidsutsiktene for fond x?" DnB Nor: "Nei, vet ikke. Vi aner ikke hva som skjer vi..." HALLO!?

Anyhow, kikk på http://www.firetretoen.no/ og bedøm selv. Forøvrig kunne jeg nok tenkt meg å se den filmen.. (Strengt tatt burde den vel hete "Dos", som oppfølger til "Uno")

Secrets. Also, Lei's

A gunshy writer-in-training rants and finds stuff by copywriter Leilah Ambrose

http://leicentious.blogspot.com/

Ren and Stimpy ad

This is the way all ads should be! have a brilliant weekend! (ps. its taken from the fantastic cartoon Ren and Stimpy)

Arbeiderpartiet sier:Alle skal med!

Arbeiderpartiet har hatt landsmøte og fått seg nytt slagord. Det nye slagordet er: "Alle skal med". Leste en fin kommentar idag i DN av Kjetil B. Alstadheim i dag. Han skriver bla.:

"Slagordet høres ut som en sosialdemokratisk søndagstur. Alle skal med, enten de vil eller ikke. Men i Folkets Hus var det full begeistring."

Alle liker f.eks. skitur søndagsmorgen kl 8.... :)

Wieden & Kennedy: new website

The brilliant advertising agency Wieden & Kennedy has got a new website. Its pretty crazy user interface. Still not quite sure whether I like it, but it is certainly something new! And thats gotta be worth something.. http://www.wk.com/

Lov om beskyttelse av design

You might want to find out about the laws of copyrights regarding your new and beautiful designed logo..?

http://www.patentstyret.no

Wellwritten copy: Bokcafeen

The Bookcafe in Oslo's student house Chateau Neuf are looking for people. Here's the flyer they've made. Quite clever, short and sweet copy they have written.

Ah, and a funky photo of Iver the waiter too!

Fantastic Spiderman ad

Great ad for Heinz Spiderman soup/pasta. No wonder it went down well in One Show...

MadTV - Apple I-rack

Fantastic funny Apple presentation

Kong Kaffe site

Found this REALLY ugly site http://www.kongkaffe.no/ promoting coffee. It looks really like the Borat site. If figured out that someone w money was behind the site. Who else would put 2 full newspaperspreads in Natt&Dag..? Surely not some guy called Roar...?

I think its quite cool made though and it works well. Made me look at least.. :)

Stooopid is a stoopid does

Sometimes advertising doesn't go the companies way.. Here are some examples of that. (in Norwegian)NA24: Toppen av dumhet

Adbusting in Oslo

Adbusting is going on in Oslo too... These posters were seen some weeks ago near Adamstuen.

The left one says: "Advertising break" The right one says: "BUY!"

Recycling ads

Here are some superboards I found 28.12.2006 at Aker Brygge, Oslo. The one on the left says:

"There's alot of good things coming out of recycling!" (ad for recycling)
with almost the same font Esso responds on the right side with:

"Mmm..."

Just makes you wonder where Esso takes their food from...

Gullfisken 2007

Da er Gullfisken igang ikveld. Er ikke helt overbevist om årets sølvfisker. Men jeg synes at Bates United har klart årets beste. Kort, konsis, relevant for produktet og like morsom ved hvert gjennsyn. Bra reklame mao! Håper Bates vinner.


April: «Berlitz språkskole». Annonsør: Berlitz språkskole. Byrå: Bates United

Les om de andre nominerte hos
Kampanje

Se Sølvfiskene på TV2

Golf GTI - Singin in the rain

I serien av Golf reklamer:
http://image.guardian.co.uk/sys-video/Media/video/2005/01/27/golfgti.mov

German engineering in ze haus!

Not quite sure who has done these ads, but the "Pimp my ride" style is hilarious! "German engineering in ze haus!" and "Vee just dropped it like it's hot!" in super-thick German accents presented by Swedish actor Petter Stormare is just brilliant . Enjoy: VW MkV GTI spots. Ah, the website is pretty cool too! Pimp up your ride and wathc your ride. http://vwfeatures.com/

Spoof ad for VW

Im sure this spoof ad
from Lee and Dan is well appreciated in muslim countries. Especially for those who enjoyed the caricatures of the Prophet Muhammad...