Simple IS better. And Luke Sullivan tells you why.

Luke Sullivan, the Author of "Hey Whipple, Squeeze This: A Guide to Creating Great Advertising" was on Mediastash.tv on Vimeo, lecturing for the Miami Ad School.

In this talk he comes with some great points and quotes.
38 min: Luke Sullivan says "Simple is better. Simple is faster. Simple is more memorable."

Neil French:
"For everything you add, you take away the importance of everything else in that frame. It is competing for the readers 2 seconds of attention.

Everything you add, reduces the importance of what is in there.
Everything you take away raises the visibility and importance of what is in the ad."

Amen.

ps. Follow Luke Sullivan on Twitter