Friday, October 16, 2009

Bring the love back in advertising

Fantastic video made for Microsoft Advertising.

Company: Openhere, BELGIUM, Antwerp
Creative Director/ Art Director: Stijn Gansemans
Copywriter/ Creative Director: Stef Selfslagh
Account Superviser: Mathias Delmote
Company: Caviar, BELGIUM, Antwerp
Producer: Lies Muys
D.O.P./ Lighting/ Cameraman: Bert Haemelinck
Company: Microsoft Digital Advertising Solutions, BELGIUM, Antwerp

: Peter Maxmin
Trade Marketing Manager: Geert Desager

Labels: , ,

| More

Monday, October 12, 2009

Monitor your brand on social media

13 Ways to Monitor Your Brand on Social Media: Do You Know What Is Being Said About Your Company Online?

Microsofts LookingGlass is promising to help you out too. Read the blogpost on its latest updates

Labels: ,

| More

Friday, October 02, 2009

Simple IS better. And Luke Sullivan tells you why.

Luke Sullivan, the Author of "Hey Whipple, Squeeze This: A Guide to Creating Great Advertising" was on on Vimeo, lecturing for the Miami Ad School.

In this talk he comes with some great points and quotes.
38 min: Luke Sullivan says "Simple is better. Simple is faster. Simple is more memorable."

Neil French:
"For everything you add, you take away the importance of everything else in that frame. It is competing for the readers 2 seconds of attention.

Everything you add, reduces the importance of what is in there.
Everything you take away raises the visibility and importance of what is in the ad."


ps. Follow Luke Sullivan on Twitter

Labels: ,

| More