beining

Bring the love back to advertising

Fantastic video made for Microsoft Advertising.

Credits:
Company: Openhere, BELGIUM, Antwerp
Creative Director/ Art Director: Stijn Gansemans
Copywriter/ Creative Director: Stef Selfslagh
Account Superviser: Mathias Delmote
Company: Caviar, BELGIUM, Antwerp
Producer: Lies Muys
D.O.P./ Lighting/ Cameraman: Bert Haemelinck
Company: Microsoft Digital Advertising Solutions, BELGIUM, Antwerp

: Peter Maxmin
Trade Marketing Manager: Geert Desager

Luke Sullivan, the Author of “Hey Whipple, Squeeze This: A Guide to Creating Great Advertising” was on Mediastash.tv on Vimeo, lecturing for the Miami Ad School.http://vimeo.com/moogaloop.swf?clip_id=1045964&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

In this talk he comes with some great points and quotes.
38 min: Luke Sullivan says “Simple is better. Simple is faster. Simple is more memorable.”

Neil French:
“For everything you add, you take away the importance of everything else in that frame. It is competing for the readers 2 seconds of attention.

Everything you add, reduces the importance of what is in there.
Everything you take away raises the visibility and importance of what is in the ad.”

Amen.

ps. Follow Luke Sullivan on Twitter

Touchless wizzkids Elliptic Labs are on Engadget (again!) and this time they have teamed up with Opera Software. They have created a touchless photoalbum interface. Check out the video:
[youtube=http://www.youtube.com/watch?v=y36B-QafClI]

Ah, and if you happen to be really interrested in testing it (or just in Amsterdam), meet them at IBC 2009 and try their prototype at the Opera Software booth – 3.C11.

Nothing better than to see a client doing great.

Gazzump (previously known as Farkie) downloads and converts Youtube videos, MySpace playlists, movies, audio, images, and much more into several different formats such as mp3, avi, mov, etc. Its kind of slow at times, but still usefull if you want to for example check out a video offline or listen to a song as a mp3 that you cant find anywhere. (Example: The fantastic song “Bonkers” by Dizzee Rascal & Armand Van Helden is not available on iTunes, nor have I found it in any shop, but its on Youtube…)

Only bad part about Gazzump is that you have to register.

Found a great track today by Roll Deep “The Avenue” while listening to Last.fm. Found it on Youtube. The video has been uploaded by someone else than EMI, namely “aleduke”. Rather than asking him to remove it from Youtube, EMI says: “Embedding disabled by request”. Oh the joys of the musicindustry…

Kutiman mixes songs and musicclips from YouTube into quite funky songs. See all his songs on YouTube or his website http://www.thru-you.com
My favourite song is called “I’m New. Here it goes: Kutiman (Thru-you)

[youtube=http://www.youtube.com/watch?v=QAvS0pc9NIw]

The Spanish ad agency La Despensa has a great portfolio to show. And this time its for the matress company Pikolin. A long cathy song about all the noises keeping you up all night. See the video

Extremely well-made video by The Onion!

Apple Introduces Revolutionary New Laptop With No Keyboard

Lego is and always will be great. Nathan has taken this a tid bit further… See his portfolio on
brickartist.com

See how he made Master chief in the below video.