Sex sells obviously
Skol beer from Brazil had this campaign some time back. The copy says (more or less): Left image: “If the person who invented the black censorship block would have had Skol, it wouldn’t be like this.” Right image: “It would be like this.”
Just look at this ridiCULOus spot from the Spanisch ad agency The Farm for the softdrink KAS. The spot is called “Culo” (behind/ass/ or 
whatever you wanna call it). A girl runs around in the city, constantly close-up of bottom, she turns around and sess loads of guys following her, she drinks KAS, continues to run. Great concept to display a product! (kind of embarrassing that I was working as a Junior Art Director there at that time.. but trust me. The idea wasnt mine!)
See the spot here: http://www.thefarmcf.com/tv/Kas_Culo.html
But it can also be done in a more subtle and humours way. Just look at how Post-it did it:
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