Simple IS better. And Luke Sullivan tells you why.
Luke Sullivan, the Author of “Hey Whipple, Squeeze This: A Guide to Creating Great Advertising” was on Mediastash.tv on Vimeo, lecturing for the Miami Ad School.http://vimeo.com/moogaloop.swf?clip_id=1045964&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1
In this talk he comes with some great points and quotes.
38 min: Luke Sullivan says “Simple is better. Simple is faster. Simple is more memorable.”
Neil French:
“For everything you add, you take away the importance of everything else in that frame. It is competing for the readers 2 seconds of attention.
Everything you add, reduces the importance of what is in there.
Everything you take away raises the visibility and importance of what is in the ad.”
Amen.
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