beining » advertising http://a.beining.com/blog // ads & spam // Sat, 31 Jul 2010 16:30:24 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 Bring the love back in advertising http://a.beining.com/blog/index.php/2009/10/bring-the-love-back-in-advertising/ http://a.beining.com/blog/index.php/2009/10/bring-the-love-back-in-advertising/#comments Fri, 16 Oct 2009 10:00:00 +0000 admin http://a.beining.com/blog/index.php/2009/10/bring-the-love-back-in-advertising/ Bring the love back to advertising

Fantastic video made for Microsoft Advertising.

Credits:
Company: Openhere, BELGIUM, Antwerp
Creative Director/ Art Director: Stijn Gansemans
Copywriter/ Creative Director: Stef Selfslagh
Account Superviser: Mathias Delmote
Company: Caviar, BELGIUM, Antwerp
Producer: Lies Muys
D.O.P./ Lighting/ Cameraman: Bert Haemelinck
Company: Microsoft Digital Advertising Solutions, BELGIUM, Antwerp

: Peter Maxmin
Trade Marketing Manager: Geert Desager

]]> http://a.beining.com/blog/index.php/2009/10/bring-the-love-back-in-advertising/feed/ 0 Simple IS better. And Luke Sullivan tells you why. http://a.beining.com/blog/index.php/2009/10/simple-is-better-and-luke-sullivan-tells-you-why/ http://a.beining.com/blog/index.php/2009/10/simple-is-better-and-luke-sullivan-tells-you-why/#comments Fri, 02 Oct 2009 00:20:00 +0000 admin http://a.beining.com/blog/index.php/2009/10/simple-is-better-and-luke-sullivan-tells-you-why/ Luke Sullivan, the Author of “Hey Whipple, Squeeze This: A Guide to Creating Great Advertising” was on Mediastash.tv on Vimeo, lecturing for the Miami Ad School.http://vimeo.com/moogaloop.swf?clip_id=1045964&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

In this talk he comes with some great points and quotes.
38 min: Luke Sullivan says “Simple is better. Simple is faster. Simple is more memorable.”

Neil French:
“For everything you add, you take away the importance of everything else in that frame. It is competing for the readers 2 seconds of attention.

Everything you add, reduces the importance of what is in there.
Everything you take away raises the visibility and importance of what is in the ad.”

Amen.

ps. Follow Luke Sullivan on Twitter

]]> http://a.beining.com/blog/index.php/2009/10/simple-is-better-and-luke-sullivan-tells-you-why/feed/ 0 Most common web-banner formats in Norway (mest vanlig banner formater i Norge) http://a.beining.com/blog/index.php/2009/08/most-common-web-banner-formats-in-norway-mest-vanlig-banner-formater-i-norge/ http://a.beining.com/blog/index.php/2009/08/most-common-web-banner-formats-in-norway-mest-vanlig-banner-formater-i-norge/#comments Thu, 27 Aug 2009 09:04:00 +0000 admin http://a.beining.com/blog/index.php/2009/08/most-common-web-banner-formats-in-norway-mest-vanlig-banner-formater-i-norge/
After some research, I (believe) I have found the most common webbanner formats in Norway.

Both the ad agency McCann Norge and webproduction company Jucicy agree that these are the 3 most common sizes: – Board: 468×400

- Topbanner: 768×150
- Skyscraper: 180×500 (can have different heights)
Microsoft Advertising Norge say they use mainly

- 300×250

- 234×60

But, they also have: 728×90, 160×600 and 180×150

This is the overview from VG banner formater
Format Pixler (bredde x høyde) Maks kB
Toppboard 768 piksler 150 piksler 50 kB
Nettboard 468 piksler 400 piksler 60 kB
Nettboard3 468 piksler 600 piksler 60 kB
Sideboard 180 piksler 500 piksler 40 kB
Sideboard 180 piksler 650 piksler 45 kB
Smalmidt 468 piksler 100 piksler 30 kB
Midiboard 360 piksler 308 piksler 30 kB
Smartboard 360 piksler 100 piksler 25 kB
Knapp 180 piksler 120 piksler 20 kB
Frimerke 180 piksler 150 piksler 25 kB

Any thougths on this?

(Bannersize image taken from Bannercreator)

]]> http://a.beining.com/blog/index.php/2009/08/most-common-web-banner-formats-in-norway-mest-vanlig-banner-formater-i-norge/feed/ 0 Banner annonser er moro… http://a.beining.com/blog/index.php/2009/05/banner-annonser-er-moro/ http://a.beining.com/blog/index.php/2009/05/banner-annonser-er-moro/#comments Sun, 03 May 2009 23:27:00 +0000 admin http://a.beining.com/blog/index.php/2009/05/banner-annonser-er-moro/ Så denne banneren på DN i dag som jeg ikke helt skjønte: “Spar penger, Fly Norwegian”, etterfulgt av “Alle fordelene med å ikke bruke flybelte”. Hæ!?

Så fortsetter bannere rullingen på høyre side, type:
“Dropp fly, bruk våre konferansetelefon løsninger” (Datametrix er en ledende leverandør av IP-baserte løsninger som muliggjør sikker kommunikasjon mellom mennesker via data, tale og video.)

Kanskje ikke helt slik Norwegian så for seg annonseringen..?

]]> http://a.beining.com/blog/index.php/2009/05/banner-annonser-er-moro/feed/ 0 La Despensa creating great ads (as always) http://a.beining.com/blog/index.php/2009/03/la-despensa-creating-great-ads-as-always/ http://a.beining.com/blog/index.php/2009/03/la-despensa-creating-great-ads-as-always/#comments Mon, 09 Mar 2009 21:48:00 +0000 admin http://a.beining.com/blog/index.php/2009/03/la-despensa-creating-great-ads-as-always/ The Spanish ad agency La Despensa has a great portfolio to show. And this time its for the matress company Pikolin. A long cathy song about all the noises keeping you up all night. See the video

]]> http://a.beining.com/blog/index.php/2009/03/la-despensa-creating-great-ads-as-always/feed/ 0 Microsoft Pitches Software As Money-Saver by spending $150 mill http://a.beining.com/blog/index.php/2009/01/microsoft-pitches-software-as-money-saver-by-spending-150-mill/ http://a.beining.com/blog/index.php/2009/01/microsoft-pitches-software-as-money-saver-by-spending-150-mill/#comments Thu, 15 Jan 2009 11:25:00 +0000 admin http://a.beining.com/blog/index.php/2009/01/microsoft-pitches-software-as-money-saver-by-spending-150-mill/
Good and very uncorporate ads coming from Microsoft. WPP has done a good job with the $150 milions they got for the ads. Well, I guess some of that money is also media spending.. :)
http://www.microsoft.com/business/peopleready/en-us/
]]> http://a.beining.com/blog/index.php/2009/01/microsoft-pitches-software-as-money-saver-by-spending-150-mill/feed/ 0 FIRST STEPS Awards 2008 winner http://a.beining.com/blog/index.php/2008/12/first-steps-awards-2008-winner/ http://a.beining.com/blog/index.php/2008/12/first-steps-awards-2008-winner/#comments Thu, 25 Dec 2008 23:25:00 +0000 admin http://a.beining.com/blog/index.php/2008/12/first-steps-awards-2008-winner/ [youtube=http://www.youtube.com/watch?v=0mFNZ-IAUvo] Winner of FIRST STEPS Awards 2008 in the advertising category promoting the filmschool ifs. Directed and written by Hanno Olderdissen & Markus Sehr. This film is just too good for not being shared on Youtube! For all credits see http://www.firststeps.de

]]> http://a.beining.com/blog/index.php/2008/12/first-steps-awards-2008-winner/feed/ 0 Beer ad shows the difference between men and women http://a.beining.com/blog/index.php/2008/12/beer-ad-shows-the-difference-between-men-and-women/ http://a.beining.com/blog/index.php/2008/12/beer-ad-shows-the-difference-between-men-and-women/#comments Fri, 19 Dec 2008 14:21:00 +0000 admin http://a.beining.com/blog/index.php/2008/12/beer-ad-shows-the-difference-between-men-and-women/

]]> http://a.beining.com/blog/index.php/2008/12/beer-ad-shows-the-difference-between-men-and-women/feed/ 0 Wii on Youtube shaking it ut! http://a.beining.com/blog/index.php/2008/09/wii-on-youtube-shaking-it-ut/ http://a.beining.com/blog/index.php/2008/09/wii-on-youtube-shaking-it-ut/#comments Sun, 28 Sep 2008 10:59:00 +0000 admin http://a.beining.com/blog/index.php/2008/09/wii-on-youtube-shaking-it-ut/ Great usage of Youtube to show off the new Wario game on Wii. http://www.youtube.com/experiencewii

]]> http://a.beining.com/blog/index.php/2008/09/wii-on-youtube-shaking-it-ut/feed/ 0 Guinness beer ad – and sex still sells… http://a.beining.com/blog/index.php/2008/08/guinness-beer-ad-and-sex-still-sells/ http://a.beining.com/blog/index.php/2008/08/guinness-beer-ad-and-sex-still-sells/#comments Sun, 31 Aug 2008 16:17:00 +0000 admin http://a.beining.com/blog/index.php/2008/08/guinness-beer-ad-and-sex-still-sells/
Video: Guinness øl reklame

]]> http://a.beining.com/blog/index.php/2008/08/guinness-beer-ad-and-sex-still-sells/feed/ 0